Lisa Mathisen
Freelance Art Director // Creative Director
NYC Launch
To coincide with Fashion Week and Piperlime's SoHo pop-up store grand opening, we launched with an outdoor campaign in NYC.
Social Media and new coverage
The campaign definitely received some attention, including backlash from a few, and support from those who had been wanting to step it up for a while. Piperlime’s Facebook likes increased 934%, comments increased by 479%, traffic to Piperlime.com rose and sales did too.
