From the airline that inspires humanity and wants you to keep yours, this short film and multichannel initiative explores our need to stay busy and how it affects our happiness by following the lives of two crazy-busy people to find out if humankind is becoming HumanKinda.
Thanks to the all-new, four-wheel drive Countryman, MINI isn’t so mini anymore. To launch the car we created work touting both its size and utility in a variety of interesting ways.
Macintosh's nickname is Mac. Burger King's is BK. Federal Express has FedEX. After some digging we learned that loyal Radio Shack customers lovingly refer to RadioShack as “The Shack.” We took that little tidbit of info and ran with it.
As the world's #1 jobsite, Indeed.com helps millions of people find jobs. This spot tells the story of how diverse jobs combine to create tangible content, products and services - in this case animation.
In the early age of viral videos, people often asked the question “was that real?”
To promote LEGO Indiana Jones, a video game that combines the adventure of Indy and the fun of LEGO, we reenacted the boulder scene from Raiders of The Lost Ark with a “real” LEGO boulder.
Since its creation, (which was before “paid views”) the video has received millions of real, organic views and was even featured on Mythbusters. Fortune and glory, kids!
Thousands of people vent about their wireless providers every day, but their complaints often fall on deaf ears. So to show people that U.S. Cellular cares, we intercepted angry tweets from non-customers and responded to them live, in real time with custom songs performed by U.S. Cellular employees.
How will real, unsuspecting people react when they’re treated on the ground the same way other airlines treat them in the air? Watch and find out in these hidden camera spots for JetBlue.
When you live in the northeast and you’ve suffered through weeks of subzero temperatures, you’d go to great lengths to thaw out on a sunny beach somewhere. With the JetBlue Card you can fly faster than you think. So we gave cold Bostonians the chance to win a trip to San Diego. The catch? They had to convince someone in San Diego to trade places with them. And come to Boston. In the middle of winter.
A popsicle company? Seriously? Yeah, why not? I made artisan popsicles from scratch. And created a brand too. I oversaw everything that goes into running a small business. Creative direction, branding, product development, production, sales, hiring, logistics, you name it. After two years, I ended up selling the company. But every now and then, someone will stop me on the street and ask, “Hey, are you the popsicle lady?”
How do you make dry, factual material about topics like safety ratings, resale value, and maintenance programs interesting? We turned them into something everybody loves to read: charts!
Zappos is in the business of making people happy. And that’s exactly what we set out to do with these on-the-ground activations. The result? An embarrassment of happiness-inducing riches.
The Epson Artisan 800 got a bunch of great reviews. The client wanted us to leverage those reviews in a product focused ad. So we did. With help from a monkey, of course.
We pitched Piperlime, an online fashion retailer, with the idea that dressing in America had gone downhill, our target had worn enough sweatpants and Uggs for a lifetime and it was time they put in some effort. This thought lead to a simple, strong and compelling rallying cry: Let's get dressed.
Compared to other wireless providers, U.S. Cellular are the good guys. I had the pleasure of making a few commercials for them.
Zappos is known for customer service and free shipping and returns. So around the holiday season, we let people send any bad gift they got to Zappos for free, no matter where they got it, and in return we sent them a $100 gift card. Zappos bought the idea and produced it in-house. It worked so well, it broke their call center.
With bookings slumping, Hyatt wanted to inspire travelers to plan a trip to their South Beach boutique hotel, The Confidante. So we asked the twitterverse to tell us how they’d spend 140 hours in Miami in 140 characters. Then we made one lucky winner’s tweet come true and made a beautifully animated short based on their trip.