QR codes and AR were all the rage when they first came out. Naturally, we leveraged them to create Virtual MINI, an AR app that lets you view the bigger, four-door, all-wheel drive Countryman in any real-world environment you want. You can select from a variety of configurations, view various angles, take pictures and upload them to share with friends.
A MINI that's ready for winter? That's worth making ads for.
When MINI first launched in the US they mounted one on top of an SUV to show off its small size. Playing off of that, we put a classic MINI on top of a Countryman to show how much MINI has grown. The copy on the side of the Countryman reads: “Holds everything you need for a fun weekend.
The diminutive MINI Cooper has always fit well into small space ads. So we thought it would be fun to see how the new, bigger MINI Countryman fit (or didn't) into those same small spaces.
Sometimes you leave an agency and then you see an idea you comped up five years ago in real life. Well, thanks for producing this.