Lisa Mathisen
Freelance Art Director // Creative Director
Official Trailer
To promote the initiative we treated it like a film release, not an ad campaign.
Movie poster
Press event Invites
To launch the campaign we held a film premiere with a Q & A session hosted by sleep activist Arianna Huffington and enticed influencers to attend the premiere with a one-of-a-kind invite.
SHORT FILM
Additionally, high impact takeovers across Yahoo and Tumblr extended reach, as did integrations with Jimmy Kimmel Live! and Amazon. We sparked conversation by engaging social influencers to create custom videos, distributed through their channels and natively through Tumblr and Yahoo. We gained coverage in The Huffington Post, CNBC.com and Medium.com and the film earned an Emmy Nomination.