• HELLO THERE

Lisa Mathisen

Freelance Art Director // Creative Director

  • HELLO THERE

Official Trailer 

To promote the initiative we treated it like a film release, not an ad campaign.

 

tumblr site

We created a tumblr site with 140 pieces of content including memes, gifs, behind the scenes clips and more.

Websitetrimmed.jpg
tumblr_nvi2pmi3UC1uevea1o1_500.gif
catadvice.jpg
tumblr_nvip1x5PUc1uevea1o1_500.gif
tumblr_ny18asWc5P1uevea1o1_500.gif
whatsonyourmind.jpg
tumblr_ny18l7z9ih1uevea1o1_500.gif
thoughts.jpg
tumblr_nxb82rkCST1uevea1o1_1280.png
tumblr_ny18m0QrFw1uevea1o1_500 copy.gif
tumblr_ny18d8IU1H1uevea1o1_500.gif
tumblr_ny18ceNE5k1uevea1o1_500.gif
sexblog.jpg
workhome.jpg
tumblr_nxb86zGd6Q1uevea1o1_640.png
unitask.jpg
tumblr_nxb8b9Y5ch1uevea1o1_500.gif
 

Movie poster

Poster-small.png
 

Press event Invites

To launch the campaign we held a film premiere with a Q & A session hosted by sleep activist Arianna Huffington and enticed influencers to attend the premiere with a one-of-a-kind invite.

invite-collage-v3.png
 

SHORT FILM

Additionally, high impact takeovers across Yahoo and Tumblr extended reach, as did integrations with Jimmy Kimmel Live! and Amazon. We sparked conversation by engaging social influencers to create custom videos, distributed through their channels and natively through Tumblr and Yahoo.  We gained coverage in The Huffington Post, CNBC.com and Medium.com and the film earned an Emmy Nomination.